Your copy is diagnostic

When copy is broken, something upstream is broken. Three patterns, one exercise.

Presented at Apify’s Product teams offsite on March 17, 2026, and Marketing offsite on April 24, 2026.

Slides

• Your copy is diagnostic
• index.md (source)

# HTML
npx @marp-team/marp-cli index.md -o index.html

# PDF
npx @marp-team/marp-cli index.md -o your-copy-is-diagnostic.pdf

Cheat sheet

• Copy diagnostics
• copy-diagnostics.md (source)

# HTML
npx @marp-team/marp-cli copy-diagnostics.md -o copy-diagnostics.html

# PDF
npx @marp-team/marp-cli copy-diagnostics.md -o copy-diagnostics.pdf

Built with Marp.

License

CC BY 4.0, Justin Gagne